Berkley Hard Bait & Fishing Lures - Pure Fishing

Whether you are a weekend warrior or a seasoned pro, this easy-to-use topwater lure is designed to deliver explosive topwater action. Chunk and Wind the Berkley Choppo around cover and in open water for serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and it swims straight at a variety of speeds.

Berkley Choppo 75 / HD Baby Bass

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with

Berkley PowerBait® CullShad

Buy Berkley Fishing Lures, Baits, and Accessories - Omnia Fishing

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe.

Berkley Scented Flicker Shad® Baitfish Pack

Berkley Fishing Shares New Forward-Facing Sonar Optimized Baits - On The Water

Berkley Purple Tiger Flicker Shad

Saltwater Hard Bait - Pure Fishing

Flicker Minnow Hard Bait Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, Berkley created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quicker.

Berkley Flicker Minnow - Black Silver

Berkley Hit Stick - Black Silver - 11 (1/3 oz)